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Facebook Ads vs. Print Ads

Con la popularidad de las redes sociales en estos días, no es de extrañarse que la publicidad en Facebook se ha convertido en la prioridad de publicidad para los negocios pequeños y compañías. Pero como siempre el clasico desde años atras siempre han sido la publicidad impresa.

Si usted se encuentra en la decisión entre ir por la publicidad con Facebook Ads or con la publicidad en revistas o periódicos (magazines or newspapers) sigue leyendo esto!. Para ayudarte a decidir donde hacer tu inversión de publicidad para tu negocio, hemos realizado un cuadro comparativo de 3 categorías. Para el final usted tendrá claro en donde realizar tu publicidad.

Costo

Comenzamos con la publicidad de impresión (print ad), cuanto le costara? El costo de impresión depende de muchos factores en general pero al final la compañía de impresión es quien hace la decisión. El precio generalmente varía de $500 para arriba. Por el otro lado, Facebook ads están diseñados para ajustarse al presupuesto del cliente. Tu puedes correr una publicidad con un bajo costo de $5!. Tu estas en completo control de tu presupuesto con la habilidad de editar, pausar o parar el presupuesto completamente a cualquier momento. Un ejemplo con una revista que llega a 200 mil gentes. Con la información que tenemos abajo en el gráfico, usted gastará alrededor de $4 mil en su publicidad. En comparación, para alcanzar 200 mil gentes via Facebook ads usted solo tendrá que invertir alrededor de $50.! Eso es un valor substancial que usted ahorrara en su publicidad en Facebook.

 

Facebook Ad vs Print Ads

 

Habilidad de Target

Con los Ads de Facebook usted tiene fácilmente la habilidad de llegar con sus publicidad a la gente que usted desea llegar basado en varias cosas como, ubicación, edad, género e intereses. Hasta usted puede escoger la opción de dirigir su publicidad basado en la actividad en línea fuera de Facebook. Esto significa que su Ad será más relevante para que gente que lo verá y por lo tanto una mayor probabilidad que la gente tome acción. Con esto queremos decir que usted sabrá exactamente el tipo de gente que lo vera su publicidad. En el otro lado la publicidad de impresión. Usted deseara y esperará que su consumidor ideal recoja la revista o periódico (magazine or newspaper), pero no hay manera de garantizar esto. Con Facebook ads usted puede alcanzar a su consumidor CORRECTO, con los ads de impresión usted alcanzará a consumidores pero estos serán los correctos que usted necesite o busca?

 

Capacidad de Medir Resultados

Cuando la compañía ya imprimió su publicidad y la repartió, como usted mide el rendimiento de esta publicidad? Tal vez usted recibió algunas llamadas y preguntó cómo escucharon acerca del negocio y seria lo unico, nada mas. Pero qué pasaría si la próxima vez usted cambia el anuncio y no recibe ninguna llamada. Esto es porque la gente no le gusto su anuncio o porque simplemente nadie vio su anuncio? Saber estas respuestas son difíciles de responder si existen varias variables que no se pueden medir con la publicidad impresa. En el otro lado de la moneda, Facebook ads le permite rastrear sus resultados de su publicidad todos los días. Usted tendrá la ventaja de ver cuanta gente tomó acción en su publicidad y el costo de esa o esas acciones. Y tambien tendra la opcion de ver el total de gente que simplemente vio su publicidad. De esta manera es fácilmente averiguar que trabaja y que no trabaja con su Ad. Y si algo no está trabajando poderlo modificarlo, pausar o pararlo instantaneamente. Por lo tanto, a diferencia de los anuncios impresos, los anuncios de Facebook le ofrecen la posibilidad de probar diferentes tipos de anuncios para encontrar con lo que su público reacciona al máximo.

 

Sacando una conclusión de estos dos tipos de publicidad, podemos ver claramente que la publicidad de Facebook es la mejor forma si usted quiere dirigir su publicidad a un específico grupo de gente con la habilidad de medir los resultados y rendimiento mientras ahora una buena cantidad de dinero! Sin mencionar que Facebook es la plataforma más grande de las redes sociales con 1.9 billones de usuarios activos mensualmente. Solo pon en tu mente a cuantos de tus posibles clientes puedes llegar con Facebook Ads.

Si tienes alguna duda o pregunta acerca de Facebook Ads oh deseas que pongamos tu compañía en Facebook Ads, comunicate con nosotros en la sección de Contactanos.

3 Ways Mobile Devices Are Changing Retail and E-Commerce Businesses

Introducing a mobile app or mobile-compatible website enables consumers to better connect with a business’ social media presence, and perform shopping and social interactions all at the same time.

 

With predictions that sales through a mobile channel will continue to increase this year, it is no wonder that mobile devices are becoming an essential in E-commerce. Businesses need to adapt to the growing demand of consumers since mobile devices are now a part of everyday life. Multichannel retailing is forever developing and here are three reasons why businesses should look to mobile devices to help their profits grow. (via Smart Insights)

1. Alternative storefront

The world of E-commerce has further expanded to envelop mobile shopping. Although laptops and computers remain prominent for browsing retail websites, mobile devices have overtaken them when it comes to what channel consumers choose to shop on. As further developments in technology open up the E-commerce platform to mobile phones and tablets too, opting out of having a mobile storefront loses out on a large and current market; a grand total of 80% of internet users own a smartphone.

Many consumers use mobile devices to browse stores when they are out and about. The convenience of mobile shopping as well as the universal access (all you need is a device that connects to the internet and internet access), make it a simple solution for consumers to buy the items they want from the desired store. Now it is very straightforward to make a website mobile compatible, to ensure maximum ease of navigation across a website and to complete the sales transaction. Consumers have more confidence in the security of making online payments through mobile devices than ever before.

Jumping onto the app trend is another useful way to reach out to more potential customers. Consumers spend a vast amount of time on mobile apps, with statistics showing that people prefer using apps rather than the website, to shop from their mobile devices. Apps can be tailored to make the shopping process as uncomplicated as possible, therefore increasing the likelihood of sales. The retailer ASOS is a perfect example of a company whose mobile platform plays a critical role in sales. They know their market and have adapted their E-commerce trade to fit in with the latest demands and technology.

2. In-store WiFi access

Big name retailers such as John Lewis and Marks & Spencer have seen a positive growth in sales over the years after offering free in-store WiFi access to their customers. Not only does it give customers an added incentive to shop in-store, it also gives employees instant access to product information which allows for a quicker and more knowledgeable customer service.

Particularly beneficial for stores with catering facilities, free in-store Wi-Fi access can increase the time customers spend in a store. It gives them instant access to the store’s online shop, helping to aid the purchasing process, bringing together the activity aspect of shopping in-store, with the convenience of online shopping. Data shows that many customers use this service as a means of comparison shopping and to search for product reviews, before they buy.

3. Market research tool

Mobile devices are a way of tracking consumer trends, habits and preferences, providing the perfect market research tool. Businesses can enrich their marketing strategies by looking to data from mobile devices to help them understand the behavior and demands of their customers. When used in conjunction with the success (or failures) of online web sales and in-store sales, businesses may find that this alternative platform provides a lucrative marketing opportunity and can act upon this as such.

Devices installed with GPS allow businesses to target certain locations with promotions or ads for local deals, blended naturally into a consumer’s search results. Also it is possible, particularly in the case of app downloads, to determine the location of your customers. With this is mind it can prove to be an invaluable detail to marketing strategies, pushing specifically targeted campaigns.

Introducing a mobile app or mobile-compatible website enables consumers to better connect with a business’ social media accounts, and perform shopping and social interactions all at the same time. Businesses who build a strong social media following can use this to their advantage to drive mobile sales, like Topshop often do. Special promotions can subsequently be implemented into a marketing strategy to boost mobile conversion rates, such as discount codes which only work on the retailer’s app.

 

Original Post : Social Media Week

5 Ways Social Media Impacts The Way We Design Our Websites

The ways we use social media have more impact than the direct results. Beyond sharing information and communicating with each other, it also impacts the way we use the Internet, and how we build and design websites.

Individuals of any age, location, and background uses social media. In so many ways, social media has completely altered the way we interact with each other as well as the offline world. Not only has it transformed the way information is shared online, but also the way in which people connect on the Internet and with businesses. Additionally, it’s changed web design for many reasons. Here are five of them.

1. Promoting Social From Your Website, and Vice Versa

Social media has caused the world of web design to go through a lot of changes. Most businesses now have official pages on at least one social media platform. The homepage of most business websites include links to draw attention to the presence of the business on social media and to encourage visitors to connect with the business on these sites.

You have probably noticed that most business websites have Facebook or Twitter buttons on their homepage or as a site-wide link in their header, footer or menu. This practice is becoming more common and businesses understand that they need to incorporate links to their social media pages to let people know about these marketing campaigns.

2. High-Quality Design For Your Social Media Pages

Social media allows Internet users to interact with each other and access more content. Most Internet users now expect to find this type of content whenever they go online. This experience greatly influences the way Internet users see a business, which is why you need to focus on creating a quality design for your social media pages.

For instance, if you use Facebook to connect with your audience, you need to create a design that is interactive and professional for your Facebook page. People will not have a good experience if information is no easy to find or if they do not find the kind of content they were expecting. This is also true if you use Twitter and other websites to promote your business on social media. You need to create profiles that will grab the attention of your audience, make people want to read more and make them wan to follow your links or visit your store.

3. Design for Ads Displayed On Social Media

Social media is becoming increasingly popular and new users are signing up every day. People turn to social media to communicate with friends, read up on the latest news, follow pages relevant to their interests and connect with their favorite businesses.

Facebook currently has 1.41 billion users and is still growing. Businesses can use social media to reach out to almost anyone and Facebook and other sites are providing businesses with the tools they need to target the right target audience. Businesses can now run ads on Facebook and other social media websites.

The designs used for ads should be adapted to social media and to each different platform. The purpose of running ads on social media is to grab the attention of users and get them to click on the ads. A business might not get enough leads or generate enough sales if the design of their ads is not adapted to the social media platform they use. Designers can also create more content related to an ad campaign, such as a banner for the official Facebook page of the business, some memes or a profile picture.

4. Using Interactive Designs

Social media provides Internet users with interesting and interactive content and people now expect this type of content. This is why your web design needs to be increasingly interactive and your web designer increasingly savvy. Ideally, your web design and the design of your social media pages should be consistent with each other so that people can easily identify your brand. These designs should also encourage visitors to interact with your page, for instance by drawing attention to important links or features. Gather analytics on what people do when they visit your page to gain a better understanding of the kind of content they are looking for.

5. Social Media and Images

Social media has changed how businesses present themselves online. Social media allows businesses to interact with their audience more directly, which means businesses can gather relevant information on their audience and provide better customer service.

Designs that encourage people to interact with your business are important. Posting pictures instead of text-based content is a great way to grab the attention of your audience on Facebook and other social media platforms. This is why sharing relevant images should be an important part of your social media marketing campaign. The right web designer will be able to create some interesting and compelling images for your audience to grab their attention and drive interactions.

 

Original Article: Social Media Week

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